SIGMA X TEDXHULTBOSTON: CREATING A GLOBAL BUSINESS THROUGH INNOVATION
Sigma Beauty's co-founder & CCO, Dr. Simone Xavier, is a veterinarian from Brazil who came to the U.S. to complete her PhD in swine infectious diseases at the University of Minnesota. During this time, she and husband, Rene Xavier Filho, an engineer, noticed a niche in the international beauty market for affordable, high-quality beauty tools. The couple used their backgrounds in science to develop and launch Sigma Beauty’s first brush set in 2009, immediately capturing a cult following. After more than a decade in the business, Sigma Beauty leads the industry in quality, function and innovation with 60+ patents worldwide and retailers in 70+ countries.
Partnering with TedxHultBoston, Simone Xavier shared her thoughts on creating a global business through innovation, and how intuition and innate behavior lead to innovation.
This talk was presented to a local audience at TEDxHultBoston, an independent event.