On Starting A New Business With Little Expertise
“My focus was solely on my research, teaching, and service. I honestly didn’t wear any makeup.” - Simone Xavier
A veterinarian by profession, Sigma Beauty Co-founder and CCO Simone Xavier had her goals set on academics as her main career path before launching a beauty business came into play. Her passion for academia brought her and her husband, Rene Xavier Filho, to the U.S. from Brazil. It wasn’t until they traveled back to Brazil for Christmas that the idea of starting their own business started to bloom.
Xavier went on to explain how she and Filho launched Sigma Beauty with a single brush set that instantly captured a cult following and sold out. Since its inception more than a decade ago, the company has always stood on its own two legs - selling product, generating revenue and reinvesting those revenues right back into the company to sustain its massive growth.