Our Story

Our drive to better your beauty routine sets the foundation for every Sigma Beauty creation. We’re looking to you and your everyday for inspiration, then infusing the highest-quality materials, ingredients and technology to build solutions you’ll revel in. Every innovative beauty tool, texture, formula and cosmetic color makes your life easier, more fun and uniquely-beautiful.

It all began in 2009 with power-couple Dr. Simone Xavier and Rene Xavier Filho, a molecular bacteriologist and civil engineer, respectively. They launched Sigma with just one brush set that instantly captured a cult-following and sold out.

Since then, an impassioned, 85% female team has joined together and we haven’t stopped developing new ways to transform your beauty routine. We are listeners and problem solvers working to empower all beauty users’ lives, it’s what sets our brand apart.

We are the sum of our passions symbolized by Σ, the capital Greek letter for a mathematical sum called "Sigma."

Quality + Function + Innovation

  • Sold our first Essential Kit.

    2009 - Essential Kit
  • Invented the first-ever brush drying mechanism called the Sigma Dry'n Shape®.

    2011 - Sigma Dry'n Shape
  • Launched one of the industry's first collaborations with influencers & created the Paris Palette.

    2012 - Paris Palette
  • Launched the first-ever, now-patented brush cleaning device.

    2013 - Brush Cleaning Glove
  • Won a cult-beauty award for our coveted F80 Flat Kabuki™.

    2016 - Allure F80 + Prackt
  • Relaunched Sigma Beauty with a new logo and a network of 250+ retailers.

    2018 - New Sigma Logo






Nylon Beauty Hit List Awards

  • Best Eye Makeup Brushes: E25 Blending Brush, E30 Pencil Brush
  • Best Face Makeup Brushes: F80 Flat Kabuki™ Brush






Allure Best of Beauty Awards

  • Best Foundation Brush: F80 Flat Kabuki™ Brush

Pure Beauty Awards

  • Best New Special Innovation: Sigma Spa® Express Brush Cleaning Mat
  • Finalist, Best Overall Instagram Presence

Nylon Beauty Hit List Awards

  • Best Lip Effect: Lip Switch (Double Whammy and Flip-Flop)









InStyle Best Beauty Buys

  • Best Eyeshadow Precision Brush 2017: E30 Pencil Brush

Nylon Beauty Hit List Awards

  • Best Lip Effect: Lip Switch in Double Whammy

HelloGiggles Beauty Crush Awards

  • Best New Beauty Tool: 3DHD® Blender

Total Beauty Awards

  • Editors' Pick, Makeup Brush - Honorable Mention: Sigma Detail Brush Set

Harper's Bazaar 150 Beauty Must Haves 2017

  • Best Foundation Buffer Brush: F80 Flat Kabuki™ Brush

AOL 10 Best Beauty Buys You Need To Try For The Winter

  • Best beauty Tool: Sigma Spa® Brush Cleaning Mat










Teen Vogue Acne Awards

  • Best Concealer Brushes: F64 Soft Blend Concealer™ Brush

Good Housekeeping Best of Test

  • Best Makeup Brushes: F10 Powder/Blush Brush

HelloGiggles Beauty Crush Awards

  • Best Non-Drugstore Makeup Applicator, Face: 3DHD® Kabuki Brush

Total Beauty Reader's Choice

  • Best Makeup Brush: F80 Flat Kabuki™ Brush
  • Reader's Choice Honorable Mention: 3DHD® Blender

Allure Best of Beauty

  • Best Highlighter Brush: F03 High Cheekbone Highlighter Brush






Allure Best of Beauty

  • Best Brow Powder: Color + Shape Brow Powder Duo
  • Best Concealer Makeup Brush: F64 Soft Blend Concealer™ Brush

Pure Beauty Awards

  • Best Influencer Collaboration, Silver: Sigma X BeautyyBird the Dream Palette






Self Healthy Beauty Awards

  • Best Lipstick: Infinity Point Lipsticks

HelloGiggles Beauty Crush Awards

  • Best Drugstore Brow Product: Fill + Blend Brow Pencil



Allure Best of Beauty

  • Best Makeup Highlighter Brush: E40 Max Tapered Blending Brush