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Our Story

Our drive to better your beauty routine sets the foundation for every Sigma Beauty creation. We’re looking to you and your everyday for inspiration, then infusing the highest-quality materials, ingredients and technology to build solutions you’ll revel in. Every innovative beauty tool, texture, formula and cosmetic color makes your life easier, more fun and uniquely-beautiful.

It all began in 2009 with power-couple Dr. Simone Xavier and Rene Xavier Filho, a molecular bacteriologist and civil engineer, respectively. They launched Sigma with just one brush set that instantly captured a cult-following and sold out.

Since then, an impassioned, over 90% female team has joined together and we haven’t stopped developing new ways to transform your beauty routine. We are listeners and problem solvers working to empower all beauty users’ lives, it’s what sets our brand apart.

We are the sum of our passions symbolized by Σ, the capital Greek letter for a mathematical sum called "Sigma."

Quality + Function + Innovation

  • Sold our first Essential Kit.

    2009 - Essential Kit
  • Invented the first-ever brush drying mechanism called the Sigma Dry'n Shape®.

    2011 - Sigma Dry'n Shape
  • Launched one of the industry's first collaborations with influencers & created the Paris Palette.

    2012 - Paris Palette
  • Launched the first-ever, now-patented brush cleaning device.

    2013 - Brush Cleaning Glove
  • Won a cult-beauty award for our coveted F80 Flat Kabuki™.

    2016 - Allure F80 + Prackt
  • Relaunched Sigma Beauty with a new logo and a network of 250+ retailers.

    2018 - New Sigma Logo