In The Press

Disney Alice in Wonderland Collection Disney Alice in Wonderland Collection

Disney Alice in Wonderland Collection

Featured in POPSUGAR, "Sigma Beauty's 'Alice in Wonderland' Collection Mixes Makeup and Magic," August 2022

"If you are a Disney fan who just so happens to also be a makeup-lover, then you are in luck. Sigma beauty is releasing an "Alice in Wonderland" collaboration, and it's all but sure to tug at your fairy-tale-loving heartstrings." 

Sigma® Switch

Featured in Insider Beauty Buzz, "Keep Makeup Brushes Clean Between Washes," July 2021

"This double-sided silicone mat may resemble one of those textured pads you use when washing your brushes with soap and water, but the Sigma Switch does it dry. Just a few passes gently removes color from your brush so you can dip your bristles in another one immediately without worry."

Basic Eye Brush Set

Featured in Women's Wear Daily, "18 Best Makeup Brush Sets for Every Level of Mastery," August 2021

"Made with the brand’s exclusive synthetic antimicrobial fibers, securing them as one of the best vegan makeup brush sets on the market, these quality brushes are engineered to better hold, apply and blend products."

F10 Powder/Blush Brush

Featured in Good Housekeeping, "30+ Latinx-Owned Brands to Support and Shop," August 2021

"In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin."


F80 Flat Kabuki™ Brush

Featured in Oprah Daily, "16 Best Latinx and Hispanic Makeup Brands To Scoop Up Right Now," August 2021

"Sigma brushes, primers, eyeshadow palettes, and more are a must amongst beauty enthusiasts."

Sigma Beauty Spa Express Brush Cleaning Mat

Featured in the New York Post, "The Best Makeup Brush Cleaners of 2021; Mats, Cleansers and more," August 2021

"Swirl away product build-up, oil and dirt with this compact silicone mat that features seven textures to clean brushes of every size."

Sigma Dry'n Shape® Tower

Featured in InStyle, "Here's How to Properly Clean and Dry Your Makeup Brushes," August 2021

"The Sigma Dry'N Shape® Tower by Sigma Beauty can dry and shape 44 of your eye brushes at once. Gravity will help all of the moisture to properly evaporate, and preserve the shape of the bristles."

Disney Cinderella Collection

Featured in PopSugar, "Bibbidi Bobbidi Boo: Sigma Beauty Is Launching a Magical Disney Cinderella Makeup Collection," September 2021

"If you've ever dreamed of being a Disney princess, now's your chance to make it happen. Sigma Beauty is launching a Disney Cinderella Collection, and it's the next best thing to a fairy godmother."

E40 Max Tapered Blending Brush

Featured in Allure, "The 27 Best Beauty Tools of 2021," September 2021

"Roughly the size of our fingertips (but way more dexterous), the Sigma E40 Max Tapered Blending Brush concentrates glow on high points of the face."


Our Global Makeup Artist, Dani Schmidt

Featured in Daily Mail, "Business comfort! Experts from the world of fashion and beauty weigh in on the new rules of office style," September 2021

"Dani suggests you use Hush Renew Lip Oil, the Sculpt Highlight + Contour Palette, and the Tint + Tame Gel with the Fill + Blend Pencil for a beautiful look that doesn't take a ton of effort."


Our Founder and CCO, Dr. Simone Xavier

Featured in Refinery29, "How 10 Latinx Beauty Founders Honor Their Roots Through Their Brands," October 2021

"Our Latinx heritage is a success story, and I hope it continues to inspire many Latinxs."


Prime + Control Brow Wax

Featured in Elite Daily, "These Brow Waxes are Your Ticket to a Fluffy, Laminated Brow Look," August 2021

"The priming formula makes blending a piece of cake. It also has a matte finish for those that don't love the shininess of a laminated brow look."

Essential Travel Brush Set

Featured in "Oprah's Favorite Things 2021 List is Here!", November 2021

"Good makeup brushes can make all the difference. The makeup lover in your life will thank you for this kit, which has synthetic fiber brushes for everything from foundation application to eye lining to blending. All the pieces snap together in a totable case."
-Oprah Daily

"If you're traveling, this is the perfect, easy-to-pack set of makeup brushes. It contains all of your essentials. You can even use the brush cup holder to clean your brushes when you're done."
-E! Online

"Seven versatile makeup brushes made of luxe synthetic fibers designed to better hold, blend and apply foundations, eye shadows, lip color, bronzer and other cosmetics. The giftable kit even includes a sleek black storage case."
-Hollywood Reporter