In The Press
Latest Posts:
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5 Tips for
Beauty HygieneProactive beauty practices
during the COVID-19 outbreak -
Travel Beauty Essentials
to Add to Your Packing ChecklistTransform your vacay looks
with top-rated beauty products
to never leave home without. -
Feed Your
Blending ObsessionBlending your eyeshadow is easier than ever with 3 new detail blending brushes, inspired by our biggest influencers - YOU!
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Skincare Secrets
from the PROsLet's talk skin! Find out how to improve your skincare routine with tips that are doctor-recommended and beauty-approved.
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How to Achieve
Natural BrowsHey there, busy beauty! Transform the brows you already have into the brows you've always wanted - in just 3 easy steps.
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How To Use Eyeshadow
Base PrimersMake your eyeshadow last, amp up the color and hold pigment for color-lock around the clock. It's prime time, Beauty!
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How to Clean
Makeup BrushesBuild-up, oil and dirt - OH MY! Swirl into better skin and makeup application with brush cleaning that's quick and easy!
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How to
Contour & HighlightCall it what you want: contouring, bronzing, highlighting, but rocking a healthy glow will always be flattering!
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How To Get
Great BrowsGood brows can make a look as quickly as bad brows can ruin one. See our tips and tricks to help you live your best brow life!
Sigma® Switch
Featured in Insider Beauty Buzz, "Keep Makeup Brushes Clean Between Washes," July 2021
"This double-sided silicone mat may resemble one of those textured pads you use when washing your brushes with soap and water, but the Sigma Switch does it dry. Just a few passes gently removes color from your brush so you can dip your bristles in another one immediately without worry."
Basic Eye Brush Set
Featured in Women's Wear Daily, "18 Best Makeup Brush Sets for Every Level of Mastery," August 2021
"Made with the brand’s exclusive synthetic antimicrobial fibers, securing them as one of the best vegan makeup brush sets on the market, these quality brushes are engineered to better hold, apply and blend products."
F10 Powder/Blush Brush
Featured in Good Housekeeping, "30+ Latinx-Owned Brands to Support and Shop," August 2021
"In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin."
Sigma Dry'n Shape® Tower
Featured in InStyle, "Here's How to Properly Clean and Dry Your Makeup Brushes," August 2021
"The Sigma Dry'N Shape® Tower by Sigma Beauty can dry and shape 44 of your eye brushes at once. Gravity will help all of the moisture to properly evaporate, and preserve the shape of the bristles."
F80 Flat Kabuki™ Brush
Featured in Oprah Daily, "16 Best Latinx and Hispanic Makeup Brands To Scoop Up Right Now," August 2021
"Sigma brushes, primers, eyeshadow palettes, and more are a must amongst beauty enthusiasts."
Sigma Beauty Spa Express Brush Cleaning Mat
Featured in the New York Post, "The Best Makeup Brush Cleaners of 2021; Mats, Cleansers and more," August 2021
"Swirl away product build-up, oil and dirt with this compact silicone mat that features seven textures to clean brushes of every size."
Prime + Control Brow Wax
Featured in Elite Daily, "These Brow Waxes are Your Ticket to a Fluffy, Laminated Brow Look," August 2021
"The priming formula makes blending a piece of cake. It also has a matte finish for those that don't love the shininess of a laminated brow look."
Disney Cinderella Collection
Featured in PopSugar, "Bibbidi Bobbidi Boo: Sigma Beauty Is Launching a Magical Disney Cinderella Makeup Collection," September 2021
"If you've ever dreamed of being a Disney princess, now's your chance to make it happen. Sigma Beauty is launching a Disney Cinderella Collection, and it's the next best thing to a fairy godmother."
Our Global Makeup Artist, Dani Schmidt
Featured in Daily Mail, "Business comfort! Experts from the world of fashion and beauty weigh in on the new rules of office style," September 2021
"Dani suggests you use Hush Renew Lip Oil, the Sculpt Highlight + Contour Palette, and the Tint + Tame Gel with the Fill + Blend Pencil for a beautiful look that doesn't take a ton of effort."
Our Founder and CCO, Dr. Simone Xavier
Featured in Refinery29, "How 10 Latinx Beauty Founders Honor Their Roots Through Their Brands," October 2021
"Our Latinx heritage is a success story, and I hope it continues to inspire many Latinxs."
Essential Travel Brush Set
Featured in "Oprah's Favorite Things 2021 List is Here!", November 2021
"Good makeup brushes can make all the difference. The makeup lover in your life will thank you for this kit, which has synthetic fiber brushes for everything from foundation application to eye lining to blending. All the pieces snap together in a totable case."
-Oprah Daily
"If you're traveling, this is the perfect, easy-to-pack set of makeup brushes. It contains all of your essentials. You can even use the brush cup holder to clean your brushes when you're done."
-E! Online
"Seven versatile makeup brushes made of luxe synthetic fibers designed to better hold, blend and apply foundations, eye shadows, lip color, bronzer and other cosmetics. The giftable kit even includes a sleek black storage case."
-Hollywood Reporter