Product Code: EBP01

Eyeshadow Base Primer - Persuade

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Increase Color Payoff | 8+ Hour Wear | Built-in Sharpener
Make your eyeshadow last, amp up the color and hold pigment with these easy, blendable primer crayons. Wear them alone for subtle color.
Gluten Free Seal
Lactose Free Seal
Vegan Seal
Persuade - Light pink-beige matte

Function: Increase color + hold of eyeshadow pigments for all-day color payoff
Unique Feature: Sleek, retractable tip
Recommended Use: Wear as a stand alone eyeshadow, or underneath pigments to amp up color payoff
Coverage: Sheer to Full; Buildable

Additional Info:
8+ Hour Wear
Use on the face and eyes
Built-in sharpener
Twist-up applicator
Formulated without: Parabens, Sulfates, Phthalates, Mineral Oil, Casein

Sigma Clean Beauty products are formulated without:
Acetone, Acetonitrile, Polyacrylamide, Benzoisothiazolinone, Hydroquinone, Latex, Methylene chloride, DCM or Dichloromethane, Mineral oil, Petroleum jelly, Paraffin, Paraffin oil, Paraffin wax, Vaseline, White petrolatum, Petrolatum, Resorcinol, Retinyl palmitate or Retinol (vitamin A), Synthetic flavors, Synthetic fragrances or parfum, Animal oils/musks/fats, Benzene, Benzyl alcohol, Beta hydroxy acid (BHA), Bisphenol (BPA), Butoxyethanol, Casein, Chemical sunscreens: Avobenzone, Benzophenone + derivatives, Octinoxate, Oxybenzone, Cadmium, Carbon Black, Coal Tar, Butyl methacrylate, Ethyl acrylate, Ethyl methacrylate, Hydroxypropyl methacrylate, Methyl methacrylate, Retinal acrylates, Tetrahydrofurfuryl methacrylate, Trimethylolpropane trimethacrylate, Cyclotetrasiloxane or Octamethylcyclotetrasiloxane (D4), Cyclohexasiloxane (D6), Cyclomethicone, Ethanolamine (ETA) compounds: DEA-cetyl phosphate, DEA oleth-3 phosphate, Diethanolamine (DEA), Cocamide, Cocamide DEA, Cocamide MEA, Lauramide DEA, Linoleamide MEA, Monoethanolamine (MEA), Myristamide DEA, Oleamide DEA, Stearamide Monoethanolamine (MEA), TEA-lauryl sulfate, Acetaldehyde, Stearyl Glycyrrhetinate, Genetically modified organisms (GMO), Lanolin, Lead + Lead acetate, Lecithin, Mercury + Mercury compounds (Thimerosal), Methylcellosolve + Methyloxyethanol, Nanomaterials or Nanoparticles: Fullerenes, Micronized zinc oxide, Nano zinc oxide (Nano ZnO), Nano titanium oxide (Nano TiO2), Micronized titanium oxide, Micronized quartz silica, Palm-derived ingeredients (only allowed with RSPO certification), Perfluorooctanic acid (PFOA): Polytetrafluoroethylene (PTFE), Polyperfluoromethylisopropyl Ether, DEA-C8-18 Perfluoroalkylethyl Phosphate, Teflon, Phthalates, 1,4 dioxane, Polypropylene glycol (PPG), Butylated hydroxyanisole (BHA), Formaldehyde, Formaldehyde donors, or Formaldehyde-releasing agents, Methylchloroisothiazolinone or Methylisothiazolinone, Parabens: Isobutylparaben, Butylparaben, Methylparaben, Propylparaben, Quaternium-15, Benzalkonium chloride, Benzethonium chloride, Triclosan (TSC), Triclocarban (TCC), Polypropylene glycol, Squalane, Squalene, Bromostyrene, Sodium styrene/divinylbenzene copolymer, Styrene, Styrene oxide, Sulfates + Sulfate-based detergents: Ammonium laureth sulfate, Ammonium lauryl sulfate, Selenium sulfide, Sodium laureth sulfate (SLES), Sodium lauryl sulfate (SLS), Toluene
Currently being phased out: Acrylamide, Beeswax, Carmine, Cyclopentasiloxane or Decamethylcyclopentasiloxane (D5), Talc, Triethanolamine (TEA), Ethylenediaminetetraacetic acid (EDTA), Glyceryl stearate, Isopropyl myristate, Palmitic acid, Panthenol, Polyethylene, Polyethylene glycol (PEG) + PEG compounds: all PEGs, Butylated hydroxytoluene (BHT), Propylene glycol, Phenoxyethanol, Stearic acid, DEA-Styrene/Acrylates/Divinylbenzene Copolymer
Eyeshadow Base Primer - Persuade is rated 5.0 out of 5 by 5.
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Rated 5 out of 5 by from Love these primers! I use Persuade every day as a primer for upper and lower eye. It acts like a concealer too...Eye makeup does not crease and the primer stays all day!
Date published: 2018-07-29
Rated 5 out of 5 by from What did I ever do without these? Purchased Persuade and Sorbete a couple of weeks ago. I use them alone and with regular eyeshadows. The look amazing alone and give your eyeshadow an extra bling as well as a no crease, long wearing and awesome look. Such a great investment!
Date published: 2018-05-12
Rated 5 out of 5 by from Great base I really like this primer. I have medium toned skin and it's the perfect shade for me. It definitely helps the longevity of my shadows. I normally work 12 hour days and it looks pretty vibrant still when I get home.
Date published: 2019-01-13
Rated 5 out of 5 by from Does what it claims to do! Easy to use and really smooths eyelids. Shadows glide on with ease and doesn't crease at all! I'm in love with this product!!
Date published: 2018-12-08
Rated 5 out of 5 by from What a difference it made on my eyeshadow!! Granted I'm a rookie with dry skin, and this is one of my first eye shadow primer (I have previously purchased a NYX one, no good), and I can't believe I have waited this long to purchase a proper primer. I don't have much experience with other primers so I can't really compare this to anything. It just does what it said it will, and I'm just so impressed by it. I have been neglecting my Fall Softly palette (glad I didn't return it) because I felt like the color wasn't as pigmented as I'd like, and I can barely see it on my lid. Boy was I wrong :) This primer not only made the colors pop, it also made my drugstore brand eyeliner lasted all day (I was getting frustrated with it because it keeps smudging after 3 hours). I gotta say I put on my makeup at 8am, and by 4pm it still look decent and my eyeliner is not smudging. With the help of my E06 and this primer I'm finally getting the hang of a decent wing. I'm glad I took a leap of faith and purchased this, and will definitely purchase again after I run out.
Date published: 2018-04-28
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Is this the same primer that was in the pot? has the formula changed? Is it WATER PROOF?

Asked by: Lynn Marie
Hello Lynn Marie, The Eyeshadow Base Primer is a new and improved formula of our eyeshadow primers in the pot form. It has 8+ hour wear, is crease resistant and is fade resistant. The best part is that it increases eyeshadow pigmentation. You can view the ingredients for this new product in the tab above! - Sigma Professional
Answered by: Lisa
Date published: 2020-08-07

Did you discontinue the pot version of Persuade? Is this the same formula?

Asked by: Lauren
Hello Lauren, We have discontinued the pot version of our Persuade Eye Shadow Base. Our Eyeshadow Base Primers are a new and improved forumula in stick form. You will get 8+ hour wear, as well as resistance to any creasing or fading. Each stick has eyeshadow pigmentation to it as well, so you can even wear it alone! - Sigma Professional
Answered by: Lisa
Date published: 2020-11-02

Hi, should I apply powder on top of these eyeshadow base primers to set them? Also, can I use these as primers for Chanel cream eyeshadows?

Asked by: Momo
Hello Momo, You do not need to apply powder on top of our Eyeshadow Base Primers, as they are meant to hold their own when applied directly to the eyelid. You can definitely use these primers for any cream or powder eyeshadows. Please see below for each shade's description: Persuade: Matte, light pink-beige Sorbet: Pale, rose satin Bubbly: Pinky-peach champagne shimmer - Sigma Professional
Answered by: Lisa
Date published: 2020-10-02

Are the eye shadow base primers gluten free?

Asked by: sunshine7
Hello, Our Eyeshadow Base Primers are formulated without: Parabens, Sulfates, Phthalates, Mineral Oil, and Casein. Please see below for a full list of ingredients: Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Ozokerite, Dimethicone, Ethylhexyl Palmitate, Quaternium-90 Bentonite, Polyethylene, Phenoxyethanol, Propylene Carbonate, Sorbitan Sesquioleate, Ethylhexylglycerin, Tocopherol May Contain [(+/-) Iron Oxide Red (CI77491), Iron Oxide Yellow (CI77492), Iron Oxide Black (CI77499), Titanium Dioxide (CI77891) - Sigma Professional
Answered by: Lisa
Date published: 2020-09-16
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