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SIGMA BEAUTY FOUNDER DUBBED ONE OF THE

MOST ADMIRED CEOS of 2024

We're incredibly proud to announce that our founder and chief creative officer, Simone Xavier, has won the Minneapolis/St. Paul Business Journal's 10 Most Admired CEOs Award for 2024! This award recognizes professional accomplishments, industry leadership, and community involvement throughout small and mid-size business in the Twin Cities.

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A LITTLE BIT ABOUT

SIMONE XAVIER

A veterinarian and scientist, Simone Xavier started Sigma Beauty in 2009 with her husband Rene Xavier Filho. The two noticed a niche in the beauty industry for affordable, high-quality brushes. The power couple used their backgrounds in science to launch Sigma's first brush set. It instantly captured a cult following and sold out. Since then, Simone has dedicated herself to creating solution-driven brushes, makeup, and brush care products of the highest quality. Her drive to better beauty routines for the everyday beauty user is boundless.